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Apple Plans on Combining iPhone, iPad, Mac Apps by 2021

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Apple Inc. wants to make it easier for software coders to create tools, games and other applications for its main devices in one fell swoop -- an overhaul designed to encourage app development and, ultimately, boost revenue.

The aim of the multistep initiative, code-named “Marzipan,” is that by 2021, developers will be able to build an app once and have it work on the iPhone, iPad and Mac computers, people familiar with the effort said. That should spur the creation of new software, increasing the utility of the company’s gadgets.

Each new app is another revenue opportunity for Apple because it takes a cut of many app-related purchases and subscriptions. The company has positioned its services division as a major growth area. It plans to announce two new services -- a premium Apple News subscription offering and an original video content initiative -- at the end of March, Bloomberg News reported recently.In 2020, Apple plans to expand the kit so iPhone applications can be converted into Mac apps in the same way. Apple engineers have found this challenging because iPhone screens are so much smaller than Mac computer displays.

By 2021, developers will be able to merge iPhone, iPad, and Mac applications into one app or what is known as a “single binary.” This means developers won’t have to submit their work to different Apple App Stores, allowing iOS apps to be downloaded directly from Mac computers -- effectively combining the stores.

The plans are fluid and could be altered, the people said. They asked not to be identified discussing private matters. A spokeswoman for Cupertino, California-based Apple declined to comment.
The most direct benefit of the Marzipan project will be to make life easier for the millions of developers who write software for Apple’s devices. For example, later this year Netflix Inc. would be able to more easily offer a Mac app for watching video by converting its iPad app. By 2021, Twitter Inc., which has mostly abandoned the Mac, could publish a single app for all Apple customers.

Apple previewed the apps plan, without disclosing the road map, at its developers conference last year. Bloomberg News first wrote about the initiative in 2017.

The work coincides with the company’s preparations to merge more of the underpinnings of its hardware. Currently, iPhones and iPads are powered by Apple processors, while Macs use Intel Corp. chips. Apple plans to start transitioning some Macs to its own chips as early as 2020, Bloomberg News reported last year.

Despite the app merger plan, Apple has said it won’t combine iOS and macOS into a single operating system.

Apple isn’t the first company to streamline its app ecosystems. Before Microsoft Corp. discontinued Windows for phones, it pushed a technology called Universal Windows Platform that let developers create single applications that would run on all of its devices. Similarly, Google has brought its Android mobile app store to some laptops running its Chrome OS operating system.

Apple plans to hold its annual software conference from June 3 to June 7 in San Jose, California, according to permit filings reported recently by website MacRumors.

At the event, Apple also plans to debut new software features for its devices, including a dark mode for easier nighttime viewing and new productivity tools for the iPad. The company has also internally weighed previewing a new version of the high-end Mac Pro, according to people familiar with the deliberations.

Tag: IPHONE Apple iPad Mac

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Jessica Miller Embraces Animal Print for ELLE Spain

Fashion

Jessica Miller looks ready for her closeup on the October 2018 cover of ELLE Spain. Photographed by Mario Sierra, the brunette beauty wears a complete Saint Laurent style in black. For the accompanying spread, Jessica takes on the animal print trend. Fashion editor Inmaculada Jimenez selects the designs of Balenciaga, Versace, Dolce & Gabbana and more.

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Ondria Hardin Models Rock & Roll Beauty for Vogue Australia

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Gracing the pages of Vogue Australia’s October 2018 issue, Ondria Hardin tries on new beauty trends. Captured by Nicole Bentley, the blonde model shows off edgy hairstyles dreamed up by Sam McKnight. From modern beehives to grungy waves, Ondria shines in every look. Styled by Pip Moroney, the American beauty wears designs from the likes of Bottega Veneta, Dior and Heron Preston.

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Chic Holidays: 9 Christmas Sweaters for Under $50

Fashion

With less than two months to go before Christmas arrives, looking for that perfect holiday sweater is an absolute must. Whether you want an “ugly” Christmas sweater or something more fashionable, we rounded up nine few affordable styles. All priced under $50, these sweaters go perfectly with jeans or miniskirts. From snowmen to sequin embellishments and famous cartoon characters, get ready to ring in the end of the year in style.

Related: Turn Up the Shine Factor in One of These Sequin Dresses

Affordable Christmas Sweater Ideas

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Michela Strate Takes a Stylish Trip to Disneyland for ELLE Denmark

Fashion

Michela Strate jets to Disneyland Paris for the November 2018 issue of ELLE Denmark. In front of the lens of Sean McMenomy, the blonde model poses amongst famous sights and characters. Styled by Mie Juel, Michela wears a colorful wardrobe featuring the designs of Ganni, Self-Portrait and Gucci amongst others.

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LATE SUMMER VIBES: 8 CASUAL LOOKS FROM MADEWELL

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As summer heads to a close, the temperatures are only heating up across the country. Luckily, Madewell has the ideal style guide for summer with a new trend guide. Model Hana Jirickova poses in the sun wearing a casually chic mix of denim, button-up shirts and lightweight dresses. Paired with slip-on mules and cat eye sunglasses, Madewell makes dressing for summer beyond easy.

Related: Easy Style | Madewell Spotlights Pre-Fall Outfits

MADEWELL LATE SUMMER 2018 STYLE GUIDE

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